Client: Ralph Lauren Center for Cancer Care
Agency: The Additive Agency
The Ralph Lauren Center for Cancer Care is leading the fight to ensure high quality cancer care for all. Their focus is caring for traditionally underserved populations such as minorities and the under-insured. The Center's website is the gateway through which patients and their families can open the door to the care that may have previously been inaccessible to them. A fully accessible, simple, and clear site design was essential to creating an experience that would easily allow anyone to learn about the Center, book appointments, refer patients, and donate.
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